Douyin Creator audience API
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Break down a Douyin creator's followers by device price band, gender, age or province, with each bucket's share and its TGI index. Shares are decimals between 0 and 1, not percentages, and the buckets are not buyer records or individual people.
Send POST https://api.everyinfra.com/api/v1/social with platform set to douyin and action set to creator_audience. Price $0.56 per 1,000 requests ($0.000556 per call). Failed calls and empty results are not charged. Synchronous. For slow jobs add "mode": "async" to the body, take the job_id and poll.
Douyin Creator audience reads who follows one creator, given the creator's user_id, along one dimension: device price band (the default), gender, age or province. Each bucket in audience_distribution carries the share of followers it holds, and audience_tgi shows how strongly that group is represented compared with the Douyin average. Brands and agencies use it to check that a creator's followers match the customers they want to reach before they book a campaign.
Shares are decimals from 0 to 1 rather than percentages, so 0.42 means 42 percent of followers; they are neither follower counts nor shares of buyers. TGI sits on a separate scale and is the number to read for fit, since a bucket with a modest share can still be strongly over-represented. For user_id, pass the creator's secUid, the long string that usually begins with MS4w, or the whole profile link that contains it, as the example does.
AI prompt
#Please help me write a data collection script with the EveryInfra Douyin Creator audience endpoint (douyin/creator_audience).
How the endpoint works:
- Request: POST https://api.everyinfra.com/api/v1/social with the header Authorization: Bearer <API key>. Read the key from the EVERYINFRA_API_KEY environment variable and never hard-code it.
- In the request body, set platform to douyin and action to creator_audience, and put the parameters inside params.
- Required parameters:
- user_id: The Douyin creator's secUid, usually beginning with MS4w, used to read the available audience distribution and TGI signals. Use user_id from creator discovery, not a nickname, short Douyin ID, or buyer identifier.
- Optional parameters:
- dimension: Selects the creator_audience follower-segment view: device_price_band (default), gender, age, or province. Distribution values are raw share decimals from 0 to 1, not percentages; TGI remains a separate index. (allowed: age / device_price_band / gender / province)
- Returns one object. Main fields: user_id, audience_distribution, audience_tgi, dimension_code.
- Example request body:
{
"platform": "douyin",
"action": "creator_audience",
"params": {
"user_id": "https://www.douyin.com/user/MS4wLjABAAAAk1tZ-L085zZf2yW_H5dnVFZWyk8Rt8v4RAvf9KhTyPoVdMDxTs7Q_rvgTJGWXezS"
}
}
- Price: $0.56 per 1,000 requests; failed and empty results are not charged.
- For dozens or hundreds of targets, add "mode": "async" to the body: you get a job_id at once and poll GET https://api.everyinfra.com/api/v1/jobs/{job_id} for the result.
- On 422, fix the request using the suggested parameter names and allowed values in the error; on 429 or 503, wait for Retry-After and try again.
Before writing code, ask me which targets I need, how many, which fields, and what output format I want; then confirm the plan and the rough cost with me.Request parameters
#| Name | In | Type | Required | Default | Description |
|---|---|---|---|---|---|
Authorization | header | string | Yes | - | Bearer followed by your API key. Create it in the console; never put it in a URL or a code repository. |
platform | body | string | Yes | douyin | Platform identifier, fixed value. |
action | body | string | Yes | creator_audience | Capability identifier, fixed value. |
user_id | body.params | string | Yes | - | The Douyin creator's secUid, usually beginning with MS4w, used to read the available audience distribution and TGI signals. Use user_id from creator discovery, not a nickname, short Douyin ID, or buyer identifier. |
dimension | body.params | string (enum) | No | - | Selects the creator_audience follower-segment view: device_price_band (default), gender, age, or province. Distribution values are raw share decimals from 0 to 1, not percentages; TGI remains a separate index. This parameter does not request individual follower records or buyer data.Allowed valuesagedevice_price_bandgenderprovince |
Code samples
#curl -X POST 'https://api.everyinfra.com/api/v1/social' \
-H "Authorization: Bearer $EVERYINFRA_API_KEY" \
-H 'Content-Type: application/json' \
--data-raw '{
"platform": "douyin",
"action": "creator_audience",
"params": {
"user_id": "https://www.douyin.com/user/MS4wLjABAAAAk1tZ-L085zZf2yW_H5dnVFZWyk8Rt8v4RAvf9KhTyPoVdMDxTs7Q_rvgTJGWXezS"
}
}'OpenAPI definition (JSON)Samples read the key from the EVERYINFRA_API_KEY environment variable; copied code never contains your key.
Response example
#{ "id": "req_…", "platform": "douyin", "action": "creator_audience", "results": { "user_id": "https://www.douyin.com/user/MS4wLjABAAAAk1tZ-L085zZf2yW_H5dnVFZWyk8Rt8v4RAvf9KhTyPoVdMDxTs7Q_rvgTJGWXezS", "audience_distribution": [ { "label": "2000~2999", "value": 0.21259893463305227 }, { "label": "5000~5999", "value": 0.16836679678233302 }, { "label": "1000~1999", "value": 0.14285406198106493 } ], "audience_tgi": [ { "label": "3000~3999", "value": 121.50162156159308 }, { "label": "7000~7999", "value": 107.46785052961428 }, { "label": "0~999", "value": 34.04478663045582 } ], "dimension_code": "device_price_band", "platform": "douyin" }, "billing": { "charged": …, "charged_usd": …, "balance_after_usd": …, … }, "quota": { … }}
Response fields
#Business data is in results. The table lists the fields a record can contain; values the platform does not show are never made up.
| Field | Meaning |
|---|---|
user_id | User's unique ID on the platform. |
audience_distribution | Keeps the platform's own meaning |
audience_tgi | Keeps the platform's own meaning |
dimension_code | Keeps the platform's own meaning |
platform | Source platform identifier, the same as platform in the request (for example xiaohongshu, tiktok). |
FAQ
#What is the device price band?
#device_price_band, the default dimension, groups a creator's followers by the price range of the phones they use, which helps when you match a product's price level with a creator's audience. As with the other dimensions, each bucket comes back as a share from 0 to 1 with its own TGI.
What does audience_tgi add to the share?
#TGI compares each bucket with the Douyin platform average and is measured independently of the share. A group can be a small slice of followers yet have a high TGI, meaning the creator draws that group more than Douyin does overall. Use the share to size a group and TGI to judge how distinctive the audience is.
Can I get all four dimensions in one call?
#No. Each call returns one dimension, chosen with dimension: device_price_band when you leave it out, or gender, age or province. Call once per dimension you need. dimension_code in each response records which one it holds, so results from separate calls stay labeled when you store them together.
Errors and billing
#- 401
- Missing or invalid key.
- 402
- Insufficient balance. Top up first.
- 422
- Invalid parameter name or value. Fix it using the suggestions in the error. No charge.
- 429
- Per-minute request limit reached. Wait for Retry-After, then try again.
- 503
- Could not complete. The held charge is returned to your balance. If the outcome is unknown, verify it before you retry.
- 200 empty
- No data. No charge.