Instagram Account insights API

Get the profile fields plus an AI-written persona object with industry, niche, authenticity and summary for an Instagram account, for $0.56 per 1,000 calls.

No charge for failed or empty results
No Instagram login needed
Profile fields in the same response

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1Request

POST /api/v1/social
{
  "platform": "instagram",
  "action": "persona",
  "params": {
    "username": "nasa"
  }
}

2JSON response

{
  "results": {
    "username": "nasa",
    "display_name": "NASA",
    "bio": "Making the seemingly impossible, possible. ✨",
    "follower_count": 104336090,
    …
  }
}

3Fields
username display_name bio follower_count
nasa NASA Making the seemingly impossible, possible. ✨ 104336090
4CSV
instagram-persona-sample.csv username,display_name,bio,follower_count,following_count,post_count,is_private,is_verified,is_business,is_professional,category,external_url,avatar_url,user_id,avatar_hd_url,external_urls,has_reels,highlight_count,recent_posts

username	display_name	bio	follower_count
nasa	NASA	Making the seemingly impossible, possible. ✨	104336090

A request with username goes in, and one JSON object comes back with the profile fields and a persona object (industry, niche, authenticity, summary), listed as a field table and a CSV file.

What data you get

The table shows a real call for nasa, captured September 26, 2026 at 08:56 (UTC), that returned one object; gray bars mark removed personal information (••• in the CSV). Your own calls return these fields as listed in the field reference, including the AI-written persona object.

username	display_name	bio	follower_count	following_count	post_count	is_private	is_verified	is_business	is_professional	category	external_url	avatar_url	user_id	avatar_hd_url	external_urls	has_reels	highlight_count	recent_posts
nasa	NASA	Making the seemingly impossible, possible. ✨	`104336090`	`89`	`4934`	`false`	`true`	`false`	`false`	`null`	https://www.nasa.gov		`null`	`null`	`null`	`null`	`null`	[{"post_id":"DdHyaYAifb6","url":"https://www.instagram.com/p/DdHyaYAifb6","text":"Cementing their names in history.\n\nThe Artemis III crew is leaving their mark — literally. The astronauts recently signed their names on the hardware that will be inside their Orion spacecraft during their low Earth orbit mission, launching in 2027.\n\nImage descriptions:\n\n1. The A…","media_type":"image","like_count":0,"comment_count":0,"view_count":0,"author_username":"nasa","posted_at":"2026-09-10T00:00:00+00:00"},{"post_id":"DdWyDLcGiqo","url":"https://www.instagram.com/p/DdWyDLcGiqo","text":"Southern Hemisphere Milky Way galaxy view from the @••• cupola. This 3s exposure series captured two of my favorite cupola views, the particularly dense Milky Way galaxy as seen from the Southern Hemisphere, and the bright, colorful lights of squid fishing boats (here, the brig…","media_type":"image","like_count":0,"comment_count":0,"view_count":0,"author_username":"•••","posted_at":"2026-09-16T00:00:00+00:00"},{"post_id":"DdT_4GMka0z","url":"https://www.instagram.com/p/DdT_4GMka0z","text":"In a class of their own\n\nHidden within this star-forming nebula (captured by our Webb telescope in one of its largest images to date) are strange objects called brown dwarfs. Generally less massive than stars and more massive than planets, they are neither. They form the same way…","media_type":"image","like_count":0,"comment_count":0,"view_count":0,"author_username":"•••","posted_at":"2026-09-15T00:00:00+00:00"}]

Download sample CSV Response fields ↓

Use cases

Screen creators
Run a list of candidate handles and group them by industry and niche before anyone reads a profile.
Keep the authenticity note
Store the authenticity assessment and its reason with the follower and post counts for later review.
Build niche lists
Combine industry, niche and category to pick out the accounts in one niche.
Fill screening notes
Paste summary into a notes column so a reviewer sees what the account does without opening it.

Instagram Graph API vs EveryInfra

Three places to compare Instagram's official Graph API with EveryInfra persona: account data, follower demographics and which accounts.

Compared	Instagram Graph API	EveryInfra
Account data	Insights: "Represents social interaction metrics on your app user’s Instagram business or creator account."	A `persona` object with `industry`, `niche`, `authenticity` and `summary`, plus the same profile fields as `profile`.
Follower demographics	"The demographic characteristics of followers, including countries, cities and gender distribution." "Not returned if the IG User has less than 100 followers."	The response has no age, gender, interests, buyers or other traits, and it does not infer them.
Which accounts	"Note that a permission only allows access to data created by the app user who granted the permission."	The account named in `username`, as a handle without the @ symbol or a full profile URL. No Instagram login or Instagram access token is needed.

Quotes are from Meta's developer documentation, checked 2026-11-09. Official sources: Instagram Account Insights (updated 2026-06-16) · Instagram Platform overview (updated 2026-10-29)

Limits and gotchas

username is required: a handle without the @ symbol or a full profile URL.
persona is written by AI from the account's public profile. It has no age, gender, interests, buyers or other traits.
authenticity usually comes with a short reason; it is an AI assessment, not a platform badge.
follower_count, following_count and post_count are null when the account does not disclose them; null is not 0.
category uses Instagram's own taxonomy and is not normalized across platforms; it is a different label from industry.
is_verified is null when the verified status cannot be determined.

Pricing

You pay $0.000556 per call, not per field, and one call reads one account, with the profile fields and the persona object in the same response. Failed calls and empty results are not charged.

Calls	Cost
10,000	$5.56
100,000	$55.56
1,000,000	$555.56

Totals use the list price per call.

Code samples

bash

curl -X POST 'https://api.everyinfra.com/api/v1/social' \
  -H "Authorization: Bearer $EVERYINFRA_API_KEY" \
  -H 'Content-Type: application/json' \
  --data-raw '{
  "platform": "instagram",
  "action": "persona",
  "params": {
    "username": "nasa"
  }
}'

OpenAPI definition (JSON)Samples read the key from the EVERYINFRA_API_KEY environment variable; copied code never contains your key.

API reference

See the parameters, response fields, errors and billing for persona, and copy the page or open it as Markdown for an AI assistant.

POST

AI prompt

Please help me write a data collection script with the EveryInfra Instagram Account insights endpoint (instagram/persona).

How the endpoint works:
- Request: POST https://api.everyinfra.com/api/v1/social with the header Authorization: Bearer <API key>. Read the key from the EVERYINFRA_API_KEY environment variable and never hard-code it.
- In the request body, set platform to instagram and action to persona, and put the parameters inside params.
- Required parameters:
- username: Identifies an Instagram account handle without the @ symbol or as a full profile URL. Used by profile, persona, user_posts, and reels to fetch account data.
- Returns one object. Main fields: username, display_name, bio, follower_count, following_count, post_count, is_private, is_verified, is_business, is_professional, category, external_url; 19 fields in total, full list at https://api.everyinfra.com/api/v1/social/catalog?platform=instagram.
- Responses also carry a top-level persona object (industry, niche, authenticity, summary): an AI-written profile of the account in English, null when it cannot be generated.
- Example request body:
{
"platform": "instagram",
"action": "persona",
"params": {
"username": "nasa"
}
}
- Price: $0.56 per 1,000 requests; failed and empty results are not charged.
- For dozens or hundreds of targets, add "mode": "async" to the body: you get a job_id at once and poll GET https://api.everyinfra.com/api/v1/jobs/{job_id} for the result.
- On 422, fix the request using the suggested parameter names and allowed values in the error; on 429 or 503, wait for Retry-After and try again.

Before writing code, ask me which targets I need, how many, which fields, and what output format I want; then confirm the plan and the rough cost with me.

Request parameters

Name	In	Type	Required	Default	Description
`Authorization`	header	`string`	Yes	-	Bearer followed by your API key. Create it in the console; never put it in a URL or a code repository.
`platform`	body	`string`	Yes	`instagram`	Platform identifier, fixed value.
`action`	body	`string`	Yes	`persona`	Capability identifier, fixed value.
`username`	body.params	`string`	Yes	-	Identifies an Instagram account handle without the @ symbol or as a full profile URL. Used by profile, persona, user_posts, and reels to fetch account data. The followers action returns only total follower counts, whereas followers_list and following_list return account lists.

Response example

json

{  "id": "req_…",  "platform": "instagram",  "action": "persona",  "results": {    "username": "nasa",    "display_name": "NASA",    "bio": "Making the seemingly impossible, possible. ✨",    "follower_count": 104336090,    "following_count": 89,    "post_count": 4934,    "is_private": false,    "is_verified": true,    "is_business": false,    "is_professional": false,    "external_url": "https://www.nasa.gov",    "avatar_url": "https://scontent.cdninstagram.com/•••",    "recent_posts": [      {        "post_id": "DdHyaYAifb6",        "url": "https://www.instagram.com/p/DdHyaYAifb6",        "text": "Cementing their names in history.\n\nThe Artemis III crew is leaving their mark — literally. The astronauts recently signed their names on the hardware that will be inside their Orion spacecraft during their low Earth orbit mission, launching in 2027.\n\nImage descriptions:\n\n1. The A…",        "media_type": "image",        "like_count": 0,        "comment_count": 0,        "view_count": 0,        "author_username": "nasa",        "posted_at": "2026-09-10T00:00:00+00:00"      },      {        "post_id": "DdWyDLcGiqo",        "url": "https://www.instagram.com/p/DdWyDLcGiqo",        "text": "Southern Hemisphere Milky Way galaxy view from the @••• cupola. This 3s exposure series captured two of my favorite cupola views, the particularly dense Milky Way galaxy as seen from the Southern Hemisphere, and the bright, colorful lights of squid fishing boats (here, the brig…",        "media_type": "image",        "like_count": 0,        "comment_count": 0,        "view_count": 0,        "author_username": "•••",        "posted_at": "2026-09-16T00:00:00+00:00"      },      {        "post_id": "DdT_4GMka0z",        "url": "https://www.instagram.com/p/DdT_4GMka0z",        "text": "In a class of their own\n\nHidden within this star-forming nebula (captured by our Webb telescope in one of its largest images to date) are strange objects called brown dwarfs. Generally less massive than stars and more massive than planets, they are neither. They form the same way…",        "media_type": "image",        "like_count": 0,        "comment_count": 0,        "view_count": 0,        "author_username": "•••",        "posted_at": "2026-09-15T00:00:00+00:00"      }    ]  },  "persona": {    "industry": …,    "niche": …,    "authenticity": …,    "summary": …  },  "billing": {    "charged": …,    "charged_usd": …,    "balance_after_usd": …,    …  },  "quota": { … }}

Response fields

Business data is in results. The table lists the fields a record can contain; values the platform does not show are never made up.

Field	Meaning
`username`	Username (@handle).
`display_name`	Display name; can differ from username.
`bio`	Profile bio written by the account; may contain line breaks and emoji.
`follower_count`	Followers. null means not disclosed, not 0.
`following_count`	Accounts followed. null means not disclosed, not 0.
`post_count`	Total posts. null means not disclosed, not 0.
`is_private`	Keeps the platform's own meaning
`is_verified`	Whether the platform verified the account. null means it cannot be determined.
`is_business`	Keeps the platform's own meaning
`is_professional`	Keeps the platform's own meaning
`category`	Category name in the platform's own taxonomy, not normalized across platforms.
`external_url`	Keeps the platform's own meaning
`avatar_url`	Avatar image link. Some platforms return sized CDN links that can expire.
`user_id`	User's unique ID on the platform.
`avatar_hd_url`	Keeps the platform's own meaning
`external_urls`	Keeps the platform's own meaning
`has_reels`	Keeps the platform's own meaning
`highlight_count`	Keeps the platform's own meaning
`recent_posts`	Keeps the platform's own meaning

The response also has a persona object at the top level, next to results, for both synchronous calls and async jobs (mode: async): an AI-written profile of the account based on its profile details and up to 6 of its most recent posts, in English. It is null when it cannot be generated, and results are returned as usual.

Field	Meaning
`persona.industry`	Industry the account belongs to.
`persona.niche`	Niche within that industry.
`persona.authenticity`	Authenticity assessment, usually with a short reason.
`persona.summary`	Short profile of the account in a few sentences.

Errors and billing

401: Missing or invalid key.
402: Insufficient balance. Top up first.
422: Invalid parameter name or value. Fix it using the suggestions in the error. No charge.
429: Per-minute request limit reached. Wait for Retry-After, then try again.
503: Could not complete. The held charge is returned to your balance. If the outcome is unknown, verify it before you retry.
200 empty: No data. No charge.

Errors

FAQ

What does the Instagram account insights API return?

It returns one object: the profile fields (username, bio, follower_count and others) plus a persona object with industry, niche, authenticity and summary.

Does it return audience age and gender?

No. The response has no age, gender, interests, buyers or other traits, and it does not infer them. persona describes the account itself: its industry, niche, authenticity and a short summary.

How much does it cost?

It costs $0.000556 per call, or $0.56 per 1,000 calls, billed per call and not per field. Failed calls and empty results are not charged.

Do I need an Instagram login?

No. You send one EveryInfra API key in the Authorization: Bearer header. The request carries only username; no Instagram login or Instagram access token is needed.

What is the difference between `profile` and `persona`?

The profile fields are the same. persona adds an AI-written persona object with industry, niche, authenticity and summary. If you only need raw values such as follower counts and bio, use profile.

You can call the other Instagram endpoints with the same EveryInfra API key.