Amplitude Product Analytics
Amplitude is a product analytics platform. Its website says it brings AI into every step of building products, from analytics to feedback to code. You send events that describe what users do in your product, and you get analytics, session replay, experiments and in-product guides.
What Amplitude offers
Plan details come from the pricing page on the Amplitude website, read on October 24, 2026. Growth and Enterprise are quoted by event volume, so the final price comes from Amplitude sales.
The pricing page says every plan includes the full platform and unlimited seats. That covers AI agents, analytics, session replay, experimentation, guides and surveys, and activation.
| Amplitude plan | What the pricing page lists | Source |
|---|---|---|
| Free | Free forever, with 2M events per month. Includes product analytics, AI agents and MCP, and 10K session replays per month. Experiments, guides and surveys are limited | Pricing |
| Plus | Starts at $0, with the first 2M events per month free. Scales to 70M events. Adds custom events and formulas, 20 behavioral cohorts, alerts, heatmaps and 2-year data retention | Pricing |
| Growth | Custom, event-based pricing. Adds advanced behavioral exploration, monitoring and alerts, 20K session replays per month, and SSO with project permissions | Pricing |
| Enterprise | Custom, event-based pricing. Adds unlimited projects, data access controls, 50K session replays per month and role-based user management | Pricing |
The website also says startups with under $10M in funding and fewer than 20 employees can apply for one free year on the Growth plan. When it describes its Global Agent, the homepage cites average results across more than 4,900 customers.
Who it is for
Amplitude serves product and growth teams that want to work with data:
- Product managers and growth teams who study user paths, find drop-off points and check whether a change worked.
- Teams that run experiments and want analytics, A/B tests and guides in one platform.
- Startups, for whom the free plan and the startup offer lower the cost of starting.
Bring app store ratings into Amplitude retention analysis
App teams tend to read two data sets separately: activation and retention in Amplitude, and star ratings and reviews in the app stores. After a release, both often move at once. Putting them on one chart shows earlier when a new version upsets existing users.
- Each day, use the EveryInfra App Store reviews and Google Play reviews endpoints to collect new reviews for your app and two or three competitors. Record the day's average rating, the number of one-star reviews and the app versions mentioned.
- Send each app's daily figures as one event, for example
store_rating_snapshot, through Amplitude's Batch Event Upload API. Amplitude states that the body is JSON withapi_keyand aneventsarray, up to 20 MB; user and device IDs need at least 5 characters; and one ID can send up to 1,000 events per second. The app's bundle ID works well as the ID. - Projects in the EU data center use the EU endpoint; see Amplitude's documentation.
- In Amplitude, plot
store_rating_snapshotagainst day-1 and day-7 retention, grouped by version. If one-star reviews rise and retention drops after a release, that version is a candidate for a rollback or hotfix.
When an app has no new reviews that day, EveryInfra returns an empty result and does not charge for the request.
Getting started in Amplitude
The Amplitude Free plan includes 2 million events a month, and one rating event per app per day uses very little of that. Startups with no more than $10M raised and fewer than 20 employees can apply for a free year of Growth; the link is on the Amplitude pricing page. Check the plan limits again on the Amplitude website before you design events around them; the figures here are copied from its pricing page.